On Mcdonald's OUR FOOD. YOUR QUESTION.
Isabel M. of Toronto asked: "Why does your food look different in the advertising than what is in the store?"
McDonald's Canada's Director of marketing Hope Bagozzi picks up a
Quarter Pounder with cheese from a local McD's and takes it to Watt International's photo studio, where they shoot their advertisements, to compare the two versions.
Interesting, isn't it?